Posted on Wednesday, August 15, 2018
There are far too many law firm websites out there that are not an accurate reflection of the firm's skills and experience. Every day, dozens or even hundreds of visitors will research your firm by browsing your website; if the message in your branding is not thoughtful and true, the opportunity to show your worth to casual viewers and prospective clients alike is lost.
Posted on Wednesday, March 28, 2018
If there's one thing the Internet is known for, it's free advice. With just a few clicks you can get advice on planting a garden, building a boat, or finding a new relationship, sometimes all on the same website. But for anyone who has researched advice or opinion on the web knows, there is a lot of very bad advice out there.
Posted on Wednesday, February 28, 2018
The "About The Firm" page is more often than not the most important page on your firm's site, primarily because it is often your most frequently visited page, but also because it contains an overview that will either set your firm apart or show potential clients you are not ready for prime-time, or at least ready to solve their problem.
Posted on Monday, January 29, 2018
Secrets of a legal web designer: 10 tips to make your website better, from an expert in law firm website development.
Posted on Sunday, January 21, 2018
If you're an attorney whose firm has a marketing person or business-savvy IT person, you've likely been informed, or perhaps you just knew by common sense, that the most important page on your law firm's website is the attorney biography page. An attorney biography page is responsible for over 60% of your website's total traffic, which is a huge proportion.
Posted on Thursday, January 18, 2018
While it's certainly understandable to be satisfied with a law firm web site that contains well-written practice-specific content and slick attorney biographies presented in a professionally finished design, it's surprising to find so many well-designed legal sites that are constructed such that they are very difficult to find.
Law firms and Adwords - a PPC guide to the first time Paid Search user, and differences with Bing and Linkedin
Posted on Thursday, January 11, 2018
Paid referencing (or PPC, "Pay Per Click") involves setting up individual PPC accounts with the search engines (such as Google Adwords) and placing "bids" on desirable keywords and phrases that will help your company attract new customers.