Law firm website design: legal website lies and bad counsel: the dumbest advice you've been given about your law firm's website
Posted on Wednesday, May 21, 2014
If there's one thing the Internet is known for, it's free advice. It's really the perfect medium for it, actually; with just a few clicks you can get advice on planting a garden, building a boat, or finding a new relationship, sometimes all on the same website. But for anyone who has researched advice (or opinion, which is truly what advice is) on the web knows, there is a lot of very, very bad advice out there. I have yet to see anyone publish a definitive list of the worst possible advice you can give for the design and maintenance of law firm websites, so consider this a groundbreaking Pulitzer-prize short-list essay on the very worst recommendations I have even seen or read about legal websites.
Posted on Thursday, April 17, 2014
The "About The Firm" page is more often than not the most important page on your firm's site, primarily because it is usually the most frequently visited page of all, but also because it contains language that will either set your firm apart or cause a sudden U-turn. So why do so many firms treat this page like no one ever looks at it? Beats me. In this article I'll try to encourage you to do more with this popular page.
What is the best mobile solution for your law firm's website? Responsive design vs. separate mobile site
Posted on Monday, February 03, 2014
Business Edge is one of very few vendors who offer a standard site, a mobile site, and a legal-based content management system all in one in its proposals to prospective clients. These three products will work together to provide your firm with ONE PLACE to update all the content for your standard site, your mobile site, and also any blogs you might have now or in the future.
Law firms and Adwords - a PPC guide to the first time Paid Search user, and differences with Bing and Linkedin
Posted on Wednesday, January 15, 2014
More and more law firms are throwing their hats into the Pay Per Click (PPC) ring, and for good reason – it works. Right now the majority of PPC ads you’ll see in legal search results are for Personal Injury, but Personal Injury firms are not the only law firm who can benefit from an intelligent PPC campaign. A good SEO professional will help research specific keywords, suggest additional words and phrases, adjust them based on results, and provide detailed reports showing results.
The Essential List of Law Firm Website Design Best Practices; making your law firm's website the best it can be
Posted on Tuesday, May 21, 2013
Too many law firm websites try to portray a firm incorrectly; as a big firm when they are not big, for instance, or as a tech-savvy firm when they get things accomplished the old-fashioned way. If you are honest with your firm's self-portrayal, you will attract the right clients for you; the ones who want a firm like yours, and will stay with you long-term. Make sure your site is an accurate reflection of who you are as a firm.
Posted on Tuesday, April 30, 2013
If you're an attorney whose firm has a marketing person or business-savvy IT person, you've likely been informed, or perhaps you just knew by common sense, that the most important page on your law firm's website is the attorney biography page. An attorney biography page is responsible for over 60% of your website's total traffic, which is a huge proportion!