How law firms can get better search engine marketing results; how to avoid bad SEO ideas for your law firm's website, and narrow in on the good ones
Posted on Friday, November 15, 2013
Many of the search engine marketing tips I've read over the years just seem downright strange; ideas that upon further thought and review don't seem to make any sense, and usually there is a reason for this!
Posted on Wednesday, November 21, 2012
While it's certainly understandable to be satisfied with a law firm web site that contains well-written practice-specific content and slick attorney biographies presented in a professionally finished design, it's surprising to find so many well-designed legal sites that are constructed such that they are very difficult to find. There are definitely some obvious if subtle omissions in these site's visibility coding that lowers the value of a law firm's online property. Whether a law firm is dependent on online customer generation or not, it's important to at least be aware of this lack of search engine visibility, even if nothing is ever done about it. But fixing many of these problems are, depending on the structure of your web site, either easy to do yourself or impossible without a re-design.