Designing web sites for the fashion, apparel, and entertainment industries is one of the most challenging assignments that our creative management team handles. To these clients, image is everything, and the image they portray on their web sites can make or break their message.
However, image can't be everything in our design – in order to shop, learn, and be engaged by the site it must follow the same usability rules as any other web site.
Number 1 rule in Fashion, apparel, and Entertainment sites? Don't try to be so cool that your visitors can't figure out how to navigate your web site.
When we worked on the United way NFL site creating a new site layout and designing a new interface for the United Way NFL videos, we created an easy-to-follow site map so new visitors could easily read about what how the United Way and the NFL team up all year long to help the community. We also devised a way to embed their new TV commercials inside a football-card type layout for a very special presentation.
Bambini Casting Agency
Number 2 rule in Fashion, apparel, and Entertainment sites? Make sure your product looks good! If this sounds too obvious you may be right, but over 90% of the web sites in this category do NOT present their products in a positive way. When Business Edge took on the new Weather Tamer outerwear web site, we created separate areas on the site for men, women, boys and girls to simulate the way people shop. The next step was to choose not only the most popular colors and styles, but also the shots that had the best layout and presentation, as we only had a specific amount of material from 1 photo shoot.
