Marketing Services
Logo development and branding
What is your firm's brand?
Creating and introducing a brand for your law firm requires strategic analysis. For many firms, a website development process often gives birth to a larger branding exercise to define a firm's essence, personality and uniqueness. Ideally, the firm's logo, website, letterhead and other marketing platforms are designed to reinforce the firm's brand to build recognition in the marketplace.
Copywriting
Does your website content convey what it should to the market?
A good website design is only half of the equation when it comes to developing a compelling website. Tight, integrated, consistent and message-driven content is critical to the effective projection of a firm's intended image. Copy that does not convey the right message can undermine a strong design. Strike the right balance of design and content by placing an equal amount of importance on both sides.
Print design and development
Are you presenting a consistent image across all marketing platforms?
For branding purposes, a firm's on-line and off-line image should be one in the same. Borrowing key elements from your new website, professional and integrated print materials such as letterhead, brochures, presentation folders, advertisements and annual reports can easily be developed to reinforce your brand through visually-engaging design and sharply-crafted content.
Marketing Planning
Does your firm have a proverbial big picture in mind?
A website is a firm's most visible marketing platform. As such, design and content should be reflective of a strategic vision. Defining and documenting a roadmap to reach your firm's desired destination with an organized plan of goals and priorities will get you there faster. Add focus to your marketing efforts through a formal planning process.
Business Edge can help, call us in New York at 212-931-8538, in Boston at 617-395-4488, or in Connecticut at 860-677-4449.
