Law Firm web design
Designing Law firm web sites requires a design agency with an intimate knowledge of what law firms do
and how they connect with new clients. Business Edge has been designing creative & intelligent web sites for law firms of all types
and sizes since 1995.
For nearly 15 years we've provided some of America's best law firms with web design, content management, photography, brochure design,
and many other services, both at a reasonable cost to our law firm clients and with an unmatched committment to excellence.
If you have an upcoming web design or brochure project, please call us at 860-677-4449, we'd be happy to provide an evaluation of your current web site and a proposal for your new project.
Complete List of our Law Firm Services
Web site design for law firms ** We've designed great sites for over 50 law firms
Search Engine Optimization for law firms ** We make sure more people are finding your new site
Brochures & Graphic Design for law firms ** Your print materials will look better!
Advertising Compliance (New York and other states) ** Must read for all NY law firms
Photography and Executive Portraits for law firms ** Your firm and its attorneys have never looked better!
Content Management for law firms ** Update your web site - in house!
Please click above to see detailed information on our services, or scroll down on this page for an overview. And of course, please call us at 860-677-4449 or 877.WEB.BIZZ (877-932-2499) if you have any questions at all.
Click here for a list of our Law firm clients
Brochures, Folders, Annual Reports
What will a creative law firm brochure design from Business Edge give you?
The ability to captivate the audience and reinforce the marketing message while informing them
of your law firm practices' services. That's what a Business Edge brochure design will give your law firm.
Use our 15 years experience to your advantage - call us for a quote at 860-677-4449, or use our quick quote form on this page.
Law Firm Content Management Systems
LawAdmin.com is an advanced Business Edge web software that allows law firms to
update their web sites so easily you'll be amazed. Business Edge practically invented law firm Content Management systems - developing our first system in 1996 - and since then our CMS system has been used by
some of the top law firms in the country - not just large firms, but small boutique firms as well!
Please try our Online content management system demo here at www.LawAdmin.com
Logos, branding, and Identity
Your logo is more than just a your firm's name made into a fancy graphic, it will define your law firm in every aspect of your marketing and
will have a life of its own if your legal brand is to become recognizable.
Business Edge can help, call us at 877.WEB.BIZZ (877-932-2499).
Executive Portraits
Executive Portraits should be shot on-location at your office so your busy executives do not lose valuable time
away from work, traveling to some remote portrait studio. Our portable executive portrait studio can come to your office, and we can
professionally photograph your executive staff when it's convenient for them.
Law firm bios, model head shots, real estate portraits, etc., it can all be done by Business Edge, at your office location.
Contact us at 877.WEB.BIZZ (877-932-2499) or contact our corporate photographer directly. Some examples are below:
1. Do: Make sure the Web site reflects the firm's brand. For a law firm, a web site offers an opportunity to brand and position the firm, and have that brand viewed by new and existing customers 24/7. The addition of tag lines for some firms, along with content that describes the firm's unique areas of expertise is an opportunity that should not be missed. Creating a cheapo "template" web site, that doesn't tie in with a firm's printed marketing collateral or which doesn't carry the firm's marketing message does nothing to enhance the image of the firm. According to TouchPoint Metrics, Seventeen of 30 leading law firms researched average over nine new clients annually whose first awareness of their firm was their Web site! So it pays to research it and do it right.
2. Do: Include newsletters and information. Studies have shown that articles and white papers written by their firms' lawyers and incorporated into the web site helped generate Web site traffic that resulted in new clients. Keeping this content up to date with a good Content Management system keeps the traffic coming back regularly.
3. Do: Hire a Web developer with experience with the legal profession. Law firms are different from other businesses. Lawyers have unique personalities -- they are typically smart, uncomfortable with graphics concepts and happy with lots of text. These are not the elements that add up to a successful experience for the inexperienced Web developer. So it takes a particular kind of talent to develop top-notch legal web sites.
4. Do: Use a Content Management system to update the site. There's nothing worse than a site with out of date content, whether that means attorneys bios appearing who no longer work at the firm, or a "timely" article from 1998. To prevent this from happening to your firm site, first of all make sure there are enough people at your firm committed to developing new content whether it's a short client newsletter or a case synopsis. Adding this content to your site quickly and without fuss can be accomplished using a good content management system, designed particularly for law firms.
5. Do: Include an Extranet. Extranets present an opportunity for law firms to enhance online client services. Failure to offer clients a password-protected extranet is a missed chance to deepen relationships with clients.
1. Don't: Create a cheap-looking site. Examples include sites with a lot of clip art, and an overall homemade look and navigation.
2. Don't: Have a client or friend develop your site. This is always a big mistake. A partner may think they are doing the client or friend a favor by giving them a project, or that the law firm will save money in the process. This rarely turns out to be the case. Instead both parties eventually find themselves in an uncomfortable situation where the law firm is not happy with the client or friend's work. At worst, the law firm may have to fire the developer, and lose a client in the process. The best process is to bid out the development work, and choose a Web developer who has no relationships with the firm.
3. Don't: Create a site without proper navigation.3. Don't: Create a site without proper navigation. Prospects who visit law firm Web sites seek information regarding representative clients and industry expertise, in addition to Web site sections such as practice area descriptions and lawyer biographies. As a result, it is important to offer primary navigation options to this desired information, and make it easy to understand.
