Business Edge has helped many law firms of all types and sizes to create, enhance and maintain beautifully designed, eye catching and richly functional websites. All of our law firms web designs use our content management system for law firms, www.LawAdmin.com. Using simple to use web based forms, the firm is given complete control of changing news, adding attorney profiles, pictures, and even updating flash. To read more on the subject of adding flash to your law firm web site, please read this article.
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Firm brochures should contain detailed information about your firm, they should look professional enough so
that the person receiving it will take your firm seriously, and it must also reinforce the marketing message
that you are trying to portray. Contact information should also be easy to locate on the brochure.
Business Edge can help, call us at 877.WEB.BIZZ (877-932-2499).
Development of a law firm company logo does not have to cost tens of thousands of dollars. But it should also not
be done on the cheap, or too quickly, or without thoughtful consideration. Your logo is more than just a
fancy graphic, it will define you in every aspect of your marketing and will have a life of its own if
your brand is to become recognizable. Business Edge can help, call us at 877.WEB.BIZZ (877-932-2499).
Business Edge has developed customer Intranets
and secure customer extranets for some of the largest firms in the world.
But even if you're a small business we can create an affordable, customized solution for you, so like your larger
competitors, you can give your clients a valuable service that until recently only the larger firms had.
It's all about keeping ahead of the competition.
Business Edge can help, call us at 877.WEB.BIZZ (877-932-2499).
1. Do: Make sure the Web site reflects the firm's brand. For a law firm, a web site offers an opportunity to brand and position the firm, and have that brand viewed by new and existing customers 24/7. The addition of tag lines for some firms, along with content that describes the firm's unique areas of expertise is an opportunity that should not be missed. Creating a cheapo "template" web site, that doesn't tie in with a firm's printed marketing collateral or which doesn't carry the firm's marketing message does nothing to enhance the image of the firm. According to TouchPoint Metrics, Seventeen of 30 leading law firms researched average over nine new clients annually whose first awareness of their firm was their Web site! So it pays to research it and do it right.
2. Do: Include newsletters and information. Studies have shown that articles and white papers written by their firms' lawyers and incorporated into the web site helped generate Web site traffic that resulted in new clients. Keeping this content up to date with a good Content Management system keeps the traffic coming back regularly.
3. Do: Hire a Web developer with experience with the legal profession. Law firms are different from other businesses. Lawyers have unique personalities -- they are typically smart, uncomfortable with graphics concepts and happy with lots of text. These are not the elements that add up to a successful experience for the inexperienced Web developer. So it takes a particular kind of talent to develop top-notch legal web sites.
4. Do: Use a Content Management system to update the site. There's nothing worse than a site with out of date content, whether that means attorneys bios appearing who no longer work at the firm, or a "timely" article from 1998. To prevent this from happening to your firm site, first of all make sure there are enough people at your firm committed to developing new content whether it's a short client newsletter or a case synopsis. Adding this content to your site quickly and without fuss can be accomplished using a good content management system, designed particularly for law firms.
5. Do: Include an Extranet. Extranets present an opportunity for law firms to enhance online client services. Failure to offer clients a password-protected extranet is a missed chance to deepen relationships with clients.
1. Don't: Create a cheap-looking site. Examples include sites with a lot of clip art, and an overall homemade look and navigation. Remember that your Web site is the most important marketing tool you have, so don't use it as a place to save money.
2. Don't: Have a client or friend develop your site. This is always a big mistake. A partner may think they are doing the client or friend a favor by giving them a project, or that the law firm will save money in the process. This rarely turns out to be the case. Instead both parties eventually find themselves in an uncomfortable situation where the law firm is not happy with the client or friend's work. At worst, the law firm may have to fire the developer, and lose a client in the process. The best process is to bid out the development work, and choose a Web developer who has no relationships with the firm.
3. Don't: Create a site without proper navigation. Prospects who visit law firm Web sites seek information regarding representative clients and industry expertise, in addition to Web site sections such as practice area descriptions and lawyer biographies. As a result, it is important to offer primary navigation options to this desired information, and make it easy to understand.
