Business Edge has been improving online web stores for 10 years
Five steps to jump-starting your e-commerce web site:
- Give the site a face-lift so customers entering the site feel confident buying from you.
- Have a great back-end system to ensure that the updating and categorizing of products works well for your personnel.
- Enhance and improve the customer experience of finding and learning about your products, and purchasing your products safely and easily.
- Re-market the site to search engines so that the right people find it.
- Use our Estore-Edge.com content management system so you can update your own products, check orders, update inventory, etc.
Avoid these common e-commerce mistakes
Many company's e-business web sites fail completely. Why? Usually it's a combination of things. If your e-commerce website is not successful, you could have one or more of these flaws:- Bad site design. This is a turn-off to even the most un-initiated web consumer. The site is either aesthetically unpleasing, too busy, or just plain ugly. Nothing turns off a potential customer quicker. This has to be fixed. Can't find products. If a customer can't find what they are looking for quickly, you will lose them in a New York Minute. Including a search feature is a plus, as is having your products divided into categories.
- Not enough product information. Even if the customer already knows what they want, including a minimal amount of product information is important for customer peace of mind. Just a photo and a price are not enough.
- Unsecure or confusing check-out. Many customers get to the final stage of the purchase and stop, never to return. Why? Either they are confused by bad design, too many fields to fill out on the form, or they don't see a secure certificate for entering their credit card number.
- Not enough visitors. Once a site is ready for prime time, you need to get customers in the door of your new online store. Your first step is a good statistics program so you can see how many visitors are coming. Your next step is a well-planned strategy with a reasonable budget, so traffic to the site increases enough to make sales.
Business Edge can help, call us at 877.WEB.BIZZ (877-932-2499).
Product Spotlight: Estore-Edge
Our Estore-Edge program combines our own powerful Content Management engine with the latest E-commerce tools. Standard features include:- Customer memory using username and password, or email
- Secure order processing pages for site administrators
- The ability to customize ALL ordering functions to match your business needs
- The web site's Product database can be connected to your inventory database
- Secure payment processing using Thawte or Verisign SSL
Some screen shots from our Estore-Edge.com:
1) The Product List screen shows all current products in your database. You can sort by a number of fields and
restrict what is shown in order to find products easier.
2) The Product Update screen allows a user unlimited change ability on all of the product information,
including photos, price, description, availability, etc.
Business Edge can help, call us at 877.WEB.BIZZ (877-932-2499).
