Connecticut and New York City based Web design Company specializing in web and graphic design, content management, flash animation, and e-commerce.

Client Case Studies

Featured Case Study

Blair Potts Case Study
Blair Potts in Stamford CT provides legal services to individuals in the areas of estate planning, trust and estate administration, and taxation of individuals, trusts and estates. Business Edge began working on this project with Blair Potts in 2008, and we immediately saw that the firm was deeply rooted in the Stamford area and surrounding community.
Read Blair Potts Case Study

The Connecticut Department of Education and several other curriculum-based education organizations combined their resources with the objective of creating an innovative curriculum-based web site for Connecticut teachers, parents, and students. The vision was to create a web site that could be used by other state’s educators in the future, for Connecticut’s vision was not unique, but their approach certainly was.

The Challenge
An outline of this vision was presented to Business Edge in the Spring of 2000 and the project was aptly named “Goals 2000”. The project would allow media files such as video, audio, and imagery, to be associated with student tasks so that a visual connection could be made between scoring tasks and the experiences teachers had with their students. Care had to be taken however that students identities were not compromised, and at the same time the media had to be of acceptable quality in order to judge the task scoring.

You should therefore be proud of the fact that your work will become one of the core components of our system to deliver standards-based models to teachers and students statewide. The site has also received a number of accolades from educators around the country, who have begun to use it as a means of improving their curriculum and instruction.
-Dr. Betty J. Sternberg, Associate Commissioner
Connecticut State Department of Education
CTCurriculum.org

The Goals 2000 project would enable the user to access student assessment tasks, scoring scales, and student work based on the Connecticut standards. Educators could also use this site to share their own curriculum ideas with other teachers, by entering new tasks. The multimedia student work found here brings curriculum to life, by enabling users to see and hear the level of performance called for by Connecticut’s standards.

Solution
Since teachers throughout Connecticut and other neighboring states would be contributing content and media files to the Goals 2000 web site, the web site’s usability needed to be both cutting edge and easy to use and understand by first-time users with minimal training and intervention. Thus a combination of creative administration tool layouts and intuitive web forms were designed so that new tasks (which could be very complicated to describe) could be databased and indexed by teachers with little web experience.

The task data was stored on a SQL Server database and allowed users to interact with the new and exciting ways. Not only could full-featured searches allow quick access to specific tasks, but teachers wishing to upload media files and score tasks could do so automatically, as the task input screens allowed for dynamic generation of Task scoring by multiple users.

Results
Not only were teachers empowered to create their own tasks and have other teachers grade and review them, but the viewing of actual task results performed by actual students and viewed by teachers allowed comparisons of tasks levels and abilities of students that could never have occurred before.
Hundreds of teachers have used this site to compare tasks with other teachers, review the State’s list of standards, and compare those standards to tasks created by teachers across Connecticut and New England. A teacher can log in, view tasks graded by others, and also view the work that was graded so that a visual connection can be made between superior work, and work that either does not meet standards or needs improvement.

By giving educators the ability to dynamically upload and grade student work according to published state education standards, future standards can be applied consistently through the state, and eventually the nation.

Why Business Edge?
Business Edge Internet Design, Inc. provides Internet strategy consulting and comprehensive Internet-based solutions to Fortune 1000 companies and other emerging international market leaders. We help businesses identify how the Internet can be used to their competitive advantage. At Business Edge, we use our expertise in strategy, creative design, and systems engineering to implement customized solutions for e-commerce and other Internet applications.

 
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