Business Edge

Tremont Capital Management is a global financial managment firm with offices in Rye New York, London and Hong Kong.

Business Edge began working on this project with Rye-based Tremont in 2005, and we immediately recognized the challenges it presented.

Tremont manages hedge fund products and multi-manager portfolios, and prides themselves on providing their clients with quality risk-adjusted returns. This type of service, while certainly valuable and profitable, was inately difficult to put a branded "face" on. So Business Edge's team began work on trying to do just that.

The project encompassed an entirely new look for their web site, and required a series of photographic elements to be chosen for this new "face" that would represent what they do for their clients.

Although Tremont's main office is in Rye New York, a pretty town in Westchester County NY, its reach is global and therefore the web site needed to present imagery to encompass this reach.

Tremont also wanted other imagery to be a part of their brand, and the most important word that kept coming up again and again was the word "trust." Since Tremont is a very personally-oriented company, images of people was desired. They also desire images that implied the element of time, because patience is one of the most important charactistics of financial planning.